Marketing on social networks
requires more of a focus on the human element since its more about building
relationships then it is your technical knowledge. There's no way around it,
social networking for business requires building trust with others which requires
time and interpersonal skills. Exercise Patience
Building relationships is an
absolute must to even get notice on any social sites and as you know this takes
time. Even if you are only social networking for business time must first be
taken to develop some type of bond with others or you will be invisible to them
and useless to your business!
Establish Credibility
The bonds you do develop need to be
meaningful insofar as maintaining a knowledgeable, professional and always
helpful profile. Develop Trust
The most important 'component' of
the reputation you develop is trust! As touched upon above your reputation must
be a positive one that reflects credibility but building trust is just as, if
not more important. If people can not trust in you then any efforts you put
into social networking for business will be wasted. People can not be expected
to part with their hard earned money if they lack faith in you so obviously
building trust is a priority. Do so without any expectations of receiving
anything in return and people will quickly regard you in a trustworthy manner. There
is no need for technical skills when marketing on social networks just simply
be willing to pull up a chair and stay for a while. Tapping into the viral
potential of these communities will require building relationships with others
first and this will take time and patience. By building trust with people in
this way simply makes it easier to effectively promote to them in the future. It
is very important to remember these are in fact social communities therefore
your acceptance MUST precede any marketing efforts. Once this acceptance is
earned by following the 3 suggested steps above it will make social networking
for business a breeze for you!
