You will undoubtedly have tough
competition in flyer marketing. Let me help you out with this by giving you my
basic competitive battle plan. Use this as your guide to ensure more success
for each piece of color flyer.
1. Do your oculars The ocular inspection or actually looking at
the different areas for deployment is important for a competitive battle plan. You
will not only want to know if the place has people. Your key target markets
should be there and you should know exactly the right times where they pass by
or arrive in those places. Knowing all these should help you make your efforts
more effective and efficient so make sure you do this ocular data
gathering.
2. Do your consumer research Next, you should also do your consumer
research. As with most marketing tasks, knowing your consumer helps you gain
insights on how exactly to deliver your marketing tool. For example if your
consumers typically shop in certain days on certain places, then deploying
precisely at those days and places should be ideal. Along with the ocular data
above, you should be able to figure out the best locations where the
environment and the people combine to give you the ideal climate.
3. Identify opportune times for
distribution in the near future Also,
you should consider the public holidays and seasons that are opportune for
distribution. Shopping holidays like black Fridays or Christmas holidays for
examples are the most obvious times for good flyer distribution. Start of the
season celebrations are also good for marketing as changing environments
typically have people scrambling for new products.
4. Identify where your competitors
are distributing Of course, you should
also be aware of the places where your competitors are distributing. This can
be a threat to your marketing efforts. 5. Creating the ideal plan Once you have all the data described above,
you should then be able to create the ideal plan for a competitive deployment
strategy. You should go deploy your flyers at the best places and the best
times where your target markets or consumers are. Make sure that you take into
account any competitor activity in those ideal areas and double your efforts if
there is an increased threat. That is how you can maximize your efforts and
succeed competitively.
Now you have a battle plan.
