Fight the sluggish and bad economy
with cheap posters! That is right! If you have a business that is having
difficulty in today s market environment you should try and think of going for
the basics again when it comes to advertising and marketing locally. Full color
posters can be your key to more local visibility as well as your chance to
actually foster a nice local following for your products and services. So here
are my tips in using some creative color posters to help fight the bad economy
and succeed with your business.
1. Do some good old market
research First step to this fight is to
do some intelligence work. You have to base your poster design decisions on
good clear hard facts of course. So you will want to do some initial surveys of
your posters competitors, the situation of your target markets and the overall
trends in advertising poster design and deployment. Knowing this allows you to
be better with your posters as you start designing them to fight this
struggling economy and win with your business.
2. Develop market-targeted poster
designs Once you have the facts ready,
it should be a lot more easy for you to develop market targeted poster designs.
Just make sure that you take into account the current trends in posters, along
with the competitive factors of other kinds of poster rivals.
3. Print cheap coverage posters Now with your main design ready, it is time
to print and deploy. First, you may want to print your coverage posters. These
are your workhorse posters that will be deployed everywhere. It is good to be a
bit cheap about this poster and even make it a bit smaller.
This helps you print a lot more
pieces of this poster and fit them into more important areas as possible for
marketing. So try to decide on a specific cost efficient printing configuration
for your poster design and print them as your marketing coverage posters.
4. Print decent feature posters You should also print more decent feature
posters. You will deploy these at key high concentration areas where you are
sure that your target markets always pass by. It is crucial that you use the
best paper and inks possible in this kind of poster so make sure you set your
choices for poster printing well.
It is best to post up those feature
posters first in those more highly concentrated areas of people. Afterwards,
deploy those coverage posters further and further from those concentrated
areas.
