When writing copy online to increase
sales it is vitally important to connect with your reader in order to convey
your marketing message. Most people are cynical when viewing any advertising
copy due to the amount of hype often used. Blasting people with outlandish
claims tends to increase their resistance to your advertising copy.
Here are 10 subtle tips to use when
composing sales content to help you 'connect' with people thereby allowing you
to more effectively deliver your marketing message.
Attention Getting Headline
Peak the curiosity of readers by
'hinting' at what type of 'sensational' information awaits them within the body
of your content. Address the Problem
Identify the problem from which
readers are suffering and that your offer will address to further engage people
even deeper into your copy. It is this connection they will help you better
communicate any marketing message you may have.
Offer a Solution
Provide for a people a reasonable
solution to their problem and do so in a credible manner. You must be believable
and convey your message in a clear and logical fashion! Using a more
reasonable, deliberate and calmer 'tone' in your advertising copy will be
soothing to readers thereby lessening their resistance.
Show the Benefits
By showing people the problem as mentioned
above you are also reminding them of their discomfort, suffering or pain! In order
to increase sales with any promotional copy you will always need to show people
how they will benefit!
Give Proof
The use of testimonials or logical
and reasonable explanations that serves to make your benefit claims more
believable or understandable helps to again lessen reader resistance. Present
Your Offer
Here is where you tell people you
got the solution and they need to take the necessary action as required to
posses the solution and enjoy the benefits! Give Reassurance
Here is where you offer a guarantee
to further assure readers and lay to rest any lingering doubts that they may
have. Money back guarantees are quite normal and expected when dealing with any
reputable business. Here too you are aiming to knock down any remaining 'walls'
of resistance or doubt people may still possess!
Your Call to Action
This is your wake-up call to readers
telling them to take action, NOW and stop the suffering, discomfort or
otherwise undesirable feelings/experience they currently have! Telling them the
solution is at hand and theirs for the taking right at this point further
lessens resistance and compels them to take action. It is all about subtlety
and your proper use of it to keep people reading your advertising copy! In
order to increase sales you absolutely must get your message across!
Review Their Current Situation
Here you are simply reminding people
of why they are even reading your copy, because they have a need or desire to
make 'things' better! Reminding them you have the solution and it is easily
within their grasp further triggers emotions that pushes them closer to taking
action!
Remind People of the Benefits
Ending your copy on a positive note
quite simply remind people of the good things they stand to experience and the
negative ones they can easily eliminate, RIGHT NOW!
When people are viewing any
advertising copy they always have the option of turning away thereby not
receiving the intended marketing message. Subtly on the other hand serves to
win the confidence and strike a connection with readers as the discussion above
explains. The point is that the more they are willing to read, the greater the
chances you advertising copy will have it intended effect which is simply to
increase sales!
