We ve all heard that if you are in
business, you need to have a Facebook Business page or Fan page.
Now that you ve gone ahead and built
your Facebook fan page, what s the next step?
If you now do nothing with your
Facebook page, it will do nothing for you. Congratulations, you have a
cyber-slug!
If you don t have the time to spend
keeping your page updated, or you don t have the cash in your business to pay
someone else to keep your page updated, you are wasting your time. If you are
not keeping your page current and populated with new and interesting bits and
pieces to read, you won t be top of mind with those that have liked your page.
Without posting on your wall, your
fans are not seeing your page in their newsfeed. Your fans will have to
remember to find and revisit your page. When was the last time you actively
visited a page on Facebook purely because you thought of it?
My guess is option 2. 1. Post 2 to 3
times per week
Be on your wall posting articles,
comments, questions, videos, photos, etc at least 2 to 3 times per week to keep
your page fans engaged.
If you are not talking to your page
visitors, someone else will be.
2. Post at different times of the
day / different days of the week
Unless you know exactly when your page
fans are online, make an effort to post at different times of the day and also,
post on different days of the week.
By posting at different times of the
day, you can make sure you are appearing in the newsfeed of your fans at
differing times. People are online at different times of the day. Some like to
early morning browse. Some jump online after lunch. Likewise, some people are
more active on weekdays. Others browse on the weekend when things have slowed
down at work.
Know when your target market is
online and post specifically to tap into their peak browsing times.
3. Repost your content
It s perfectly fine to write one
single article and post the same article to your wall 2 or 3 times. Just make
sure you spread out the time between the posting.
There will be fans that would love
to read your content but were not online when you first posted it.
Reposting gives people the chance to
catch it on the second time around.
4. Post Content from other Sources
As well as sharing your own
information, source material that you know will appeal to your target market.
If you read an article that was
helpful to you in business, chances are, it will also benefit others. So share
it.
Your Facebook page visitors will
appreciate the gesture and may even
on-share it, citing you as the
reference point where they found it.
This is where the ability to tag in
Facebook can be really useful. An article you found and posted can easily be
shared as a link by someone else, with a tag to your page as a thank you for
sharing. Win-win!
5. Respond to Comments or Questions
If someone posts a question or a
comment on your page, reply. If you do this, chances are next time they have a
question in your field of expertise, they ll ask you. Their friends will also
see that they ve posted on your Facebook business page wall and some will click
through to see why.
Why Did you Build a Facebook
Business Page?
Your aim when building a Facebook
business page should be to generate traffic to your page, as a source of
potential leads, clients and customers.
Keep them engaged.
