When one starts their online
business, generally speaking they cannot afford to spend a lot of money on PPC
campaigns or pay for Google Sponsored Ads, especially when they don t even know
if their efforts will bring guaranteed success. Well, you must ve heard about
Article Marketing. There must be an easier and quicker way to promote your
business right? Wrong! Article Marketing has become one of the most risk free,
popular, tried and tested online marketing strategies used to get more traffic
and publicity for your online business, leading to more sales.
There are no shortcuts to building a
lucrative online business. Well, it applies to article writing so aptly. It is
a tried and tested online marketing strategy, there is no escaping it.
You can reach global audiences,
establish your business credibility, brand yourself, enhance the presence and
visibility of your website online, sell any service or product you have,
pre-sell your product, gain resell value for your brand and get niche-based international
promotions for your business and products
and it can be done free (assuming you are willing to put in the time and
effort). Are you really serious about gaining financial freedom online?
This article, and my personal
website, is built around those who have a burning desire to make money on the
internet by getting their businesses off the ground, leading to total online success,
who need cheap, no cost or low cost ways to do it. It is for those who have a
realistic understanding or acceptance that there is no quick get rich scheme or
program online that can make you rich over night. All businesses take hours of
sweat, tears and hard work to make them lucrative.
Here are some guidelines for you to
help you in your Article Marketing efforts:
Your article should be theme based
(based on the subject matter of your website, product or service).
Make sure your article has quality
based content in it. Recycling useless information is simply not going to
work period! You should incorporate
lots of useful tips and practical advice that the reader can follow and substantiate
what you are saying in your article.
Your article needs to be Search
Engine friendly, ie. Search Engines will need the right set of keywords
throughout your article so that they can easily index your articles on their
search page. Think of the keywords relevant to your website, product or
service. Keywords are the words that people are most likely to search for on
Google, as well as keywords that are popular with your audience.
Choose a captivating title for your
article. Your title will determine whether your reader will read your article
or not. Ensure your title also contains the relevant keywords. The title on
your article actually determines its popularity or ranking online so pay serious attention to it. Keyword
Research can go a long way into helping you here.
Make sure your articles are unique
and original. Don t let your article or title be something everyone has already
read about on all the scores of similar articles of recycled information
available online. This will reduce your credibility and you will not be able to
track your article online either.
Don t use keywords in your title
that have no relevance to your article or subject at hand. Don t make the
common mistake of putting your company s name in the title this is way too old and redundant. Don t
populate this limited space with unnecessary words like a company name. Since
time is precious to your readers and they don t have time to scan your entire
article to find out what is in it for them
try to put the benefits for them in your title.
Once you have completed your
article, you will be required to fill in an Authors Biography. Sell yourself
here. This needs to make a lasting impressing on the minds of the readers and
will also enhance your credibility online. A Bio should highlight your skills,
competencies, achievements and give the readers a glimpse of your experience
and qualities. Self flattery won t work either. People need facts only. You
need to devote time to creating your own impressive Author Biography.
Now you need to add the URL to your
website, product, business or blog. Professional authors no longer use their
real website name in the anchor text. They embed the link in a phrase that
contains keywords. If you want to use your real website name in the link,
consider doing it in conjunction with keywords, eg. Website name
Your one stop book shop , or something to that effect.
This phrase should be relevant to
the audience you wish to attract and should contain keywords relevant to your
site. You need to convince the reader that by clicking on your link, they will
benefit somehow. Selling is all about touching other people s emotions and
connecting with them. Once you are finished, then submit your article to one or
two article directories ONLY and make sure you read the guidelines. This gives
your article exclusivity. If your article appears in Google with a page rank
based on your keywords you ve written about, your site traffic will suddenly
increase and you will make sales. Now repeat the same exercise at least once a
week, preferably more and you ll start to succeed with your new business
online. What did it cost? Remember, article writing is a tried and tested
online marketing strategy that will guarantee you free quality visitors to your
website that will enable your financial freedom online. Better articles equals
better PR (Page Rank), better PR equals better business. Invest time into
building up your new online business and you are sure to make money online.
For more direction to build your
lucrative online business and make a success of it, visit all the many
wonderful and best marketing resources and articles on our website, which is
filled with proven online marketing strategies that have been tried and tested.
Also, book mark it for guidance and help as you build up your business online.
You too, can gain financial freedom
online by starting your own lucrative online business for financial freedom
online through Article writing.
