A great way to build an email list
is to publish an email newsletter and you can then sell products to your
subscribers. Here are a few tips on how to create an email newsletter.
1. Maintain focus. A narrowly
focused newsletter performs better than a broad themed one.
Also it is an excellent way to sell
targeted niche products. As an example, publishing an email newsletter on
putting it is likely to do better than a newsletter on golf in general.
2. Make use of a good
auto-responder. It is very important that your email newsletter gets through
spam filters and into a person's email inbox.
If you decide on a monthly
newsletter then consistently get your newsletter out every month on the same
date so people get used to seeing it.
4. Include useful information. Bear
in mind that email newsletters are not sales letters. When people receive
useful information they will be glad they subscribe to your newsletter. 5. Use
your newsletter to sell advertising. Selling top sponsor adverts, bottom
sponsor adverts, classified adverts and email solo adverts is a way you can
make money. Just don t over advertise in your newsletter to the point that
people can't find the quality information you provide.
6. Use it for Branding. Ensure that
you get the header at the top of your newsletter. Also if you are going to
include colors into your newsletter make it match the theme of your blog or
website.
7. Publish several email
newsletters. By publishing a newsletter for every niche that you are involved
in is a great way to make more money in that targeted niche. If you work at
adding subscribers to every newsletter you have, you will be amazed at how much
more income you can generate.
The above are a few tips on how to
create an email newsletter. You will discover that an email newsletter that is
published on a consistent basis, to people who choose to receive it, becomes a
very valuable business asset.
