Many people in the network marketing
industry rely on working off the Internet in their local and warm market or
following old school recruiting techniques like calling mlm phone leads.
Many have had disappointing results.
Therefore, an increasing number of network marketers are looking for online
ways to generate mlm leads.
The basic way to generate leads on
the Internet is to put up a website or landing page, drive traffic to it, and
get a
percentage of visitors to opt in by filling out a form asking for their
contact information. Increasing web site traffic is a major topic in itself and
is covered in a separate article. The other key part of lead generation is
raising the percentage of visitors who opt in when you get them to your site. This
is called conversion.
These are the nine major strategies
we teach our team members to get higher conversion at their website or landing
page. Top results with conversion begin with proper website design. The sole
purpose of the web site is to do just one thing and do it efficiently...get the
maximum percentage of traffic to opt in.
Avoid links going to other pages. Avoid
using flashing images and other distractions.
People are increasingly hesitant
about giving out their personal information. Avoid asking for unnecessary
information on the opt in form. The less information you request, the higher
your conversion rate will usually be.
Maintain and display a clear No-spam
policy.
Always test different versions of
your website or landing page. Increasing the percentage of visitors who do opt
in may be more critical than driving more traffic to your website or landing
page. Follow these tips to improve conversion on your website or landing page
and you can generate more mlm leads.
