Article marketing, marketing your
site by contributing guest articles for other website owners, is becoming
fairly common. While spammers have given it a dreadful reputation it's a solid
technique for attracting traffic to CPA websites. If you're not familiar with
SEO (or Search Engine Optimization) tactics, you may not be quite sure why that
is. The SEO business, like the tax business, is exceptionally dynamic.
The difference between article
marketing and spam is article quality. Spammers use automated systems to create
content that ranges from sheer nonsense to something that looks a lot like bad
English. Good content provides the same backlinks to CPA websites, but the
quality allows them to be published by better websites. Of
course in order for
article marketing to drive traffic to your site your posts have to inspire
people to actually read them. * Articles generate a buzz about your business. Proof
read and fact check. Make sure your article will reflect positively on your
firm.
* Your article can provide backlinks
to accounting and CPA websites. Well, not only will it prompt readers to click
on the links and possibly gain you a customer on the spot, it'll also give the
search engines (Google for example) an extra reason to rank your website closer
to the top of its listings. 1. Don't spam. Articles need to be interesting and
persuasive. Present relevant information and do it in a simple, creative or
even fun way. Your readers should be able to go out and apply this newfound
knowledge in their everyday lives. This will draw the reader in and perhaps even
inspire him to click your link. 2. Don't stuff your article with keywords just
to rank in the search engines. For one thing keyword stuffing drive away
quality publishers and readers. In addition the search engines can usually spot
keyword stuffing and if your article is flagged as spam the backlinks become
useless. 3. Ensure your writer understands the audience you are trying to
reach. If you don't have time to write your own articles, well... welcome to
the club. There's nothing wrong with hiring help, but make sure the share (and
write to) your understanding of your clients needs. If your reader feels your
article connects with them on a personal or professional level it will be much
more effective.
4. Make sure your writer understands
at least the basics about your market. They'll need to understand both the
geographical and cultural details of your prospects, and they need to be fluent
in English (or whatever language your customers prefer). A badly written
article can be incredibly difficult to read and is more likely to put a
possibly client off than attract them to your business.
5. For extra readability, it's a
great idea to use bullets and numbers to break up your writing into bite sized
chunks. Information is much easier to abide when served in small portions, and
since you need your readers to take in as much as possible, this is a terrific
writing technique to use. Visitors are much more likely to visit linked CPA
websites if they find your post easy to absorb.
