First Bieber began releasing their
videos through YouTube, a platform that has given 5 minutes of fame to many
people, but these 5 minutes stretched into years due to other internet tools...
Twitter.
If we learn from the biography of
Justin Bieber is that if someone wants to become famous, should begin now to
put their videos (as real as possible) on YouTube, because you never know who
might "accidentally" discover your talent for delight the young fans.
This is exactly what has happened to Justin Bieber.
Twitter really help Bieber began to
attract attention from your target market. Justin currently offer your movie
called "Never Say Never" (never say never), a type of documentary
which presents the story of the singer and how he came to where he is now.
This search engine company has made
a change in its marketing strategy. Last month, he joined Lady Gaga in an ad to
show all the opportunities offered by the Chrome browser. Now he has done the
same with Justin Bieber.
The announcement is similar to Gaga,
but also shares some similarities with the recent announcement Dear Sophie,
which shows a father using Chrome and other Google products to remember her
daughter's childhood.
It makes sense that Google has
thought Bieber for their promotion. The young celebrity was discovered thanks
to his performances uploaded to Youtube. And with it, Google manages to reach
an important demographic: teenage girls.
One of his secrets: Its well-defined
market.
Justin Bieber is not intended that
all are his fans; he knows it would be almost impossible, yet the market for
young girls have it well controlled. So it adds the elements of marketing, good
use of digital tools and a well-defined market and the rest is history.
